Content Services
partner

Manage Your Brand on Walmart.com

CNET Content Solutions has worked with Walmart since 2006, providing robust solutions for Walmart.com. Now, CNET Content Solutions gives Walmart’s brand partners the best opportunity to control and manage their brand content on Walmart.com with item setup, content enhancement, rich media, and detailed analytics.


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Item Setup

CNET works with brands to aggregate product data and marketing assets, and formats them into the specific structure required by Walmart to get them on-boarded.

Content Creation and Enhancement

We then collect and deliver the detailed product specifications, warranty information, marketing copy and other structured product information needed to power your product pages on Walmart.com.

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SEO Custom Content

Unique product descriptions, custom category descriptions, landing pages, blog posts, articles, and Q & A and How-To segments that are keyword enriched and discoverable by search engines can be added to products on Walmart.com.

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Rich Media

Brands can add enriched marketing content to their products on Walmart.com through CNET’s easy to use online portal. Rich content is designed to digitally merchandise products and includes image carousels, videos, 360° spins, hotspots, feature spotlights, influencer/marketing copy, CNET Reviews, and other digital assets.

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CNET Reviews

Product Reviews let your customers see how professionals have rated products. CNET works with brand partners to syndicate reviews specific to their products on Walmart.com.

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Insights & Analytics

Comprehensive reporting gives insights into the usage and performance of the product content being delivered to Walmart and other channel partners, and enables the partner to refine and adjust their content as necessary.

Content made easy. Content done right.

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More than just a content management service provider

Services include:

  • Retailer item set up
  • Product data modeling, mapping, syndication, and integration
  • Customized SEO romance copy for maximized online visibility and competitive differentiation
  • Rich digital merchandising
  • Image management (sizing, clean-up, normalization, tagging)
  • Content exports and integrations
  • Analytics and reporting

Complete product content lifecycle management
Patented processes and easy to use tools enable you to manage your product content from pre-launch to end-of-life throughout your channel.

Category coverage from A-Z
With CNET’s 20+ years of experience in consumer electronics content, Walmart has trusted CNET as its content enrichment and creation expert for consumer electronics on Walmart.com. Although leading the way in electronics, CNET covers the entire spectrum of consumer goods categories.

Solution suite to meet your individual needs
Flexible and scalable service plans that enable you to customize and purchase only what you need, when you need it.